At Baby Jewels, we tend to find the largest group who purchase baby and children's jewelry are grandparents, grandmothers, specifically. Grandmothers purchase baby bracelets and baby brooches for their grandchildren usually when they are newborns. But it's also grandmothers who continue to purchase other baby jewelry and later, children's jewelry as their grandchildren grow. Many of the 2011 Christmas season purchases from our website were by grandmothers for their grandchildren.
Aunties, friends of the family and Godparents are the next biggest group. They also purchase bracelets when the baby is born, but also the engraved baby bangles are popular as Christening gifts. First birthday and Christmas gifts.
We've found the traditional styled jewelry is popular for newborns and Christenings but the more modern styles, those with enamelled animals and insects, sparkling crystals, the charm bracelets or the children's necklaces are great choices for children's birthday gifts.
Who buys boys jewelry? Moms mainly! We love to purchase jewelry for our kids and these days, boys are no exception! The leather bracelets, or the gemstone jewelry are the main choices for gifts for boys.
