As a grandmother, I know why I chose baby jewelry when each of my granddaughters were born but I have carried out a little survey, asking buyers what their motivation was, when they bought that little baby bracelet, baby charm or little girl's necklace etc.
I found that, besides having a love of purchasing nice things for their grandchildren, they chose baby jewelry or children's jewelry because they couldn't afford it for their own children.
Which is the exact same reason as mine! I have always admired a delicate little bracelet on a chubby wrist and the lucky little girls who wear children's earrings, children's necklaces, little silver charm bracelets etc. Babies and little girls look divine in a simple piece of jewelry. Boys too, are now wearing boys' bracelets and they look great too! But when I was a young mother, children's jewelry was an expense that wasn't affordable. In those days, most children's bracelets and other children's jewelry, was made of gold and was very expensive. Today, we rejoice in a huge choice of sterling silver baby and children's jewelry which is not only affordable, but has reached a very high level in design. No longer are they small replicas of adult jewelry, they have a charm that suits babies and children and appeals to our children on their level.
That's not to say gold baby bracelets are no longer available or popular. They are, but these days with the masses of choice in sterling silver, baby jewelry is now affordable on all budgets.
At Baby Jewels, we find grandmothers are great buyers of baby and children's jewelry. We love to indulge our children and grandchildren, even if it's only very occasionally and what better gift than an item that won't go out of fashion, can be worn for years, make our children feel special and can be kept safely for the next round of babies in the family? And we know the kids will treasure it.
